Smyle

In 2021 we demonstrated ambition, innovation and resilience, as we push forward our strategy to become one of the world’s leading creative agencies for physical and digital experiences, and content. We opened two new regional hubs in Manchester and Norwich which enable us to link with diverse, geographically spread talent.

We produced over 300 projects worldwide, many of which were completed under Covid-19 restrictions, while our virtual and hybrid event approach, pushed boundaries to deliver rich, immersive experiences. Our campaigns were delivered across a range of sectors for high-profile brands, including Samsung, Red Bull, Wella, Johnnie Walker and National Grid. In 2021 we increased our headcount by half. We’ve also placed a major focus on investing in diverse talent, setting a target of 50% of our leadership to be made up of those who identify as female (33% currently) and 25% of our team to be from under-represented backgrounds (11% currently) by 2025. We also introduced a range of initiatives to help support mental health, wellbeing and remote working and put in place a framework to achieve ambitious net-zero targets by 2030. Smyle was named Campaign’s ‘Creative Experience Agency of the Year’ and listed among Campaign’s Best Places to Work, underlining our commitment to people and culture. We retained our position in the 2021 edition of the Sunday Times HSBC International Track 200, which ranks the nation’s fastest-growing international companies. Following a challenging but innovative Covid period, we’ve entered 2022 in our strongest position yet - as well as continuing to push the boundaries with regards to creativity, DEI, talent and sustainability, we are positioning the agency as a destination for some of the industry’s most sought-after talent.